Kimmi Võ

Founder, Mekong Brief & Mangrove Strategies


Former USAID/USDA Diplomat · Trade Economist · Ho Chi Minh City

In 2025, I came to Ho Chi Minh City with a specific purpose: to build something at the intersection of the intelligence I'd spent a decade accumulating and a market I understand from the inside. I'm bilingual in Vietnamese and English — I read Vietnamese-language government circulars, trade press, and industry bulletins as fluently as I read Reuters. That's not common in this space, and it matters for the quality of analysis I can produce.

Mekong Brief is that project. It's a biweekly trade intelligence newsletter on Vietnam's food, agriculture, and commercial sectors — written for the professionals on both sides of the market: the international buyers, importers, and sourcing teams trying to understand what's happening in Vietnam, and the Vietnamese exporters navigating US and EU regulatory complexity. Through Mangrove Strategies, I also provide advisory services to companies that need more than a newsletter — on-the-ground support for market entry, supplier due diligence, and regulatory navigation. I maintain close working relationships with US agricultural trade officers at the US Consulate in Ho Chi Minh City, Vietnamese industry associations, and market professionals across the supply chain.

Experience & Background


In the Field

What I am Building